WHAT IS PERSONAL INFORMATION?
As used herein, the term “personal information” means information that specifically identifies an individual (such as a name, address, telephone number, e-mail address, or other account number), and information about that individual’s activities, such as information about his or her use of the Site, when directly linked to personally identifiable information. Personal information also includes demographic information such as date of birth, gender, geographic area and preferences when such information is linked to other personal information that identifies you. Personal information does not include “aggregate” information, which is data we collect about the use of the Site or about a group or category of products, services or users, from which individual identities or other personal information has been removed. In other words, information about how you use a service may be collected and combined with information about how others use the same service. Aggregate data helps us understand trends and our users’ needs so that we can better consider new features or otherwise tailor our Site. This policy in no way restricts or limits our collection and use of aggregate information.
WHAT PERSONAL INFORMATION DO WE COLLECT?
Personal information may be collected in a number of ways when you visit our Sites. We may collect certain information you voluntarily provide to us which may contain personal information. For example, we may collect personal information, such as your name, address, email, phone number, and other contact, property and demographic information when you register with the Site or send us an email or contact us by other means for any reason. We may also collect contact information and credit card or other payment account information if you pay for products or services through the Site. From time to time we may collect demographic, contact or other personal information you provide in connection with your participation in surveys, contests, promotional offers, and other activities on the Site.
When you visit our Site, some information may automatically be collected, such as your computer’s Internet Protocol (IP) address, your computer’s operating system, the browser type, the address of a referring web site, and your activity on the Site. We treat this information as personal information if we combine it with or link it to any of the identifying information mentioned above. Otherwise, it is used in the aggregate only. We may also automatically collect certain information through the use of “cookies.” Cookies are small data files that are stored on a user’s hard drive at the request of a website to enable the site to recognize users who have previously visited them and retain certain information such as customer preferences and history. If we combine cookies with or link them to any of the personally identifying information, we would treat this information as personal information. If you wish to block, erase, or be warned of cookies, please refer to your browser instructions or help screen to learn about these functions
HOW DO WE USE THE PERSONAL INFORMATION THAT WE COLLECT?
In general, we use personal information we collect to facilitate your use of, and our administration and operation of, the Site and the services being provided by us (the “Services”), to provide you with information you request, to process your requests or transactions, and for the purpose for which the information was provided. For example, we may use the information we collect:
to send you a welcoming email and to contact you about your use of the Sites and the Services, such as for administrative purposes or to provide you with customer service;
to provide you with information you requested and to complete any transactions in connection therewith;
to respond to your emails, submissions, comments, requests or complaints;
to request feedback;
for the specific purpose for which the information was provided.
Personal information provided online may be linked together or merged with other personal information so that we may better understand your needs and inform you about our products.
SHARING OF PERSONAL INFORMATION
We share no personal information with no third parties. In addition, we may disclose personal information in the good faith belief that we are lawfully authorized or required to do so, or that doing so is reasonably necessary or appropriate to comply with the law or with legal process or authorities, respond to any claims, or to protect the rights, property or safety of Alliance Ventures LLC aka www.BackRoadProperties.com, our users or the public, including without limitation to protect Alliance Ventures LLC aka www.BackRoadProperties.com or our users from fraudulent, abusive, inappropriate or unlawful use of our Site.
WHAT STEPS DO WE TAKE TO PROTECT PERSONAL INFORMATION ONLINE?
Our clients and their personal information are considered to be our greatest asset and thus their privacy is treated with the utmost regard and respect. We take every reasonable precaution to secure personal information within both its computers and its physical premises. You may opt out of our using your personal information to send promotional and marketing emails about our or a third party’s products, services, promotions.
The security of your personal information is important to us. When you enter sensitive information (such as a credit card number) on our order forms, we encrypt that information using secure socket layer technology (SSL). We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.